Targeted Advertising

Flyers in Koregaon Park

(thanks, Senti)

Comments

Post a Comment

Popular posts from this blog

Elevator

I'm on one of my now-infrequent trips to the metropolis. In the apartment elevator going up, saw one of those familiar neighbourly faces that I'd seen hundreds of times in the lift but never spoken to. Gave him a nod and looked down. I'm not much of a social person. Jolting me out of my thoughts, the neighbour said Hi. "Hi", I replied warily. Not content with the perfunctoriness of this exchange, he persisted with a How are you? Oh well, thought I, it's just an elevator ride so "Good. I'm just back here, will be off again in a few days." "Oh? Where are you based now?" "In Kelshi, it's in coastal Maharashtra. I'm there on project work." "Oh? What kind?" "It's an agricultural experiment." He looked mystified at this. "So.....", he picked his way, "it's some software?" I stared at him. "No, complete hardware", I said, and smiled. Thankfully his floor came by then ...
Read more

Stabbed in the Bag

I was recently robbed. In, as they say, broad daylight. I let a stranded commuter (or so I thought) hitch a ride on my pillion seat. He alighted at what seemed a funny place for a commuter to alight - no buildings or bus stops or road junctions nearby. Much later, when I fished out my wallet from my backpack to pay a shopkeeper, I noticed something seriously amiss. My wallet had contained many thousand rupees and a twenty when I tossed it into my bag at home. Now, it contained only a twenty. Very smooth. It was clearly an opportunistic pinch - all my cards and other important stuff were intact. The only thing missing were the big bills, which I'd just withdrawn a couple days back, since I'd intended to do some shopping for the home. My mind was such a whirl of emotions, that I had to sit down with a coffee to disentangle one from the other and make sense of where I was. The first thing I felt was betrayal. It's not about the money , I told myself, it's the feeling that ...
Read more

The Pangara

I was a BIG environmentalist as a kid. When I was twelve or thirteen years old, I decided that the society I was living in had too few trees and an open ground, and hence set about planting a few of the former on the latter. My parents gently reminded me that the ground was also used for other purposes, such as playing games and parking cars, and so my original grand plans of planting about twenty trees on the expanse got trimmed down to just two, on the boundary just inside the fence. Now with just two to plant, I could not afford to be indiscriminate in my choice of tree. After some searching in the library (the internet was non-existent in those days), I went to the local branch of the WWF , of which I was a member. There I asked Mr Samuel - a mustachioed gentle guy with a booming voice - which two trees I should plant, that would be the most beneficial to the birds, the environment and the world in general. Mr Samuel immediately brightened to the idea, and asked me to return in a c...
Read more